Thursday, March 06, 2008

Foodbuzz vs Blogher advertising

I've been trying to decide which to take on for awhile and read the information about Foodbuzz that folks have posted on the site, but I can't decide whether I should feature Foodbuzz or Blogher advertising.

If people could tell me about their experiences with each, and if you've tried both, which you prefer and why, that would be really helpful!

Thanks in advance, guys :)


This Post was written by MYNAME from BLOGNAME

28 comments:

DawnsRecipes said...

I've had no experience with Foodbuzz, and don't recall seeing any sites with there advertising. Therefore, I'd personally stay away from it. I've been using BlogHerAds for months now, and I'm very happy with them. The ladies that run it are very helpful, and the ads are always tasteful. There are few things sadder than to see a well designed blog ruined by shoddy advertising.

Stef said...

I just switched to foodbuzz from BlogHer, so far I've been really impressed with them. You are welcome to email me if you want to talk about it. stef at cupcakeproject dot com .

Ellie @ Kitchen Wench said...

Jeena, a question - what relevance does your self-promoting comment have to the question I was asking?

Jenny said...

Hiya, Ellie! I'm happy to hear your considering BlogHerAds for Kitchen Wench - we're all big fans of your gorgeous site.

'm one of the producers at BlogHerAds, and I'd be happy to answer any questions you might have about our network directly, or I'd be happy to connect you with some of our members. You can email me with questions at jenny at blogher dot com.

Lydia (The Perfect Pantry) said...

I love BlogHer ads -- have been using them since last summer, and have found them responsive, helpful, and customer-oriented. The ads have been well-designed and tasteful, and you can specify any industries you wish to exclude from ads on your site. I recommend them most highly. (I've had no experience with Foodbuzz.)

Alanna said...

Stef, Maybe you'd share your experience with the entire food blog community, rather than taking the conversation offline.

cybele said...

I haven't used Blogher or Foodbuzz.

But I wanted to add to things:

One of the things I like about BlogAds.com is that I can approve each and every ad. (I don't like animated ads and won't allow them on my site any longer.)

I've used Adsense, which has far lower payments than directly placed ads. But when using the text only ads, it's pretty easy to get them to blend in with your blog design.

In general I think the BlogHer ads are pretty good, they don't blink and are generally on topic with the blogs.

I don't care for being a "member" of FoodBuzz because of their policy of having your content spidered onto their site, which means when I do a google search, a search result may send people to their site for my content. Really not a good plan to feed their machine with your hard work.

Ellie @ Kitchen Wench said...

Cybele, you've definitely raised some good points that I'm going to have to take into consideration regarding Food Buzz and BlogHer. I have, however, decided that Food Buzz is not for me, especially since discovering that they're displaying my content on their site without my permission!
http://www.foodbuzz.com/profile/kitchen+wench

I've tried Adsense but found it wasn't worth the space since I've found another ad service that wants the same size and pays much better than Adsense did for me.

I would like to try BlogAds but their website says "Blogads is now invitation only. To participate in Blogads, you need to be sponsored by a blogger in the network. If you don't know a sponsor, write signup@blogads.com and we'll notify you when a sponsor appears in your niche" and I wrote to them early last year but have had no response...

Kalyn said...
This comment has been removed by the author.
Kalyn said...

Let's try this again without the typos! Obviously some people may not consider me to be a neutral party because I'm a writer for BlogHer.com, but I do want to chime in because I've had nothing but positive experiences with BlogHerAds. Obviously, the amount of money you might make will depend on your blog's traffic, but I think the sheer number of high-quality blogs that use BlogHerAds speaks well for them.

(This is not meant to be a slam on any other networks or the blogs who use them. I don't know anything about Foodbuzz ads. I'm not a Foodbuzz sponsored blog, although they do have me listed on their site. They are using my posts only as a link that takes people to my blog, which I don't object to.)

Biggie @ Lunch in a Box said...

I switched over to Foodbuzz this year from BlogHer Ads purely for the higher compensation. BHA was great to work with, though, so no hard feelings. Foodbuzz has its publishers sign an NDA (they're still in beta) -- one reason why stef might not want to broadcast her experiences on the board. Hopefully someone at Foodbuzz will chime in officially.

ryan said...

Hey folks,
It’s Ryan Stern again from Foodbuzz. I'm the Managing Editor there (full disclosure!), but I wanted to chime in on behalf of our program to hopefully answer some questions.

I appreciate everyone’s continued dialogue about our program and site, and the different advertising options available to you. When we designed our Featured Publisher program, it was largely created by the feedback we’ve had from the food blog community, and all of these discussions continue to make our program stronger, so thank you!
I cannot speak on behalf of our publishers regarding their experience with us, but I can speak on behalf of our program in what differentiates it from others out there and clarify what our site does. Our Featured Publisher Community (which is what you join as a partner food blogger) is one branch of Foodbuzz.com, which is a site focused exclusively on food and dining content. As our site grows, we become a unique platform for distribution of your content to a wider, broader audience. Think: Google search for food and dining information with our favorite social networking features thrown in so our community can better interact over what we love the most: food! And when I say distribute your content, we mean drive traffic to your site (any time your content is viewed or visited by finding it via Foodbuzz, you get the traffic) and send new audiences your way.

Our Featured Publisher Community is a way for us to work more closely with food bloggers, develop mutual relationships to grow each of our sites and to encourage the community to expand and come together in a space that can be very fragmented. The program is focused on providing an ad solution and a distribution solution within a growing community. As an advertising partner, we offer a very customizable, relevant food and dining related ad options and a unique revenue structure. You are not participating in a category or channel within a larger ad network: you are our channel, and we are exclusively dedicated to ensuring you receive high-quality ads daily. As a partner, marketing your content, growing your readership, providing resources for site development and organizing events around our community are equally critical components of our program.

I hope that helps clarify some of the questions out there, and if anyone would like more specific information please don’t hesitate to email me ryan at Foodbuzz dot com. I look forward to hearing from you!

ryan said...

Hey folks,
It’s Ryan Stern again from Foodbuzz. I'm the Managing Editor there (full disclosure!), but I wanted to chime in on behalf of our program to hopefully answer some questions.

I appreciate everyone’s continued dialogue about our program and site, and the different advertising options available to you. When we designed our Featured Publisher program, it was largely created by the feedback we’ve had from the food blog community, and all of these discussions continue to make our program stronger, so thank you!
I cannot speak on behalf of our publishers regarding their experience with us, but I can speak on behalf of our program in what differentiates it from others out there and clarify what our site does. Our Featured Publisher Community (which is what you join as a partner food blogger) is one branch of Foodbuzz.com, which is a site focused exclusively on food and dining content. As our site grows, we become a unique platform for distribution of your content to a wider, broader audience. Think: Google search for food and dining information with our favorite social networking features thrown in so our community can better interact over what we love the most: food! And when I say distribute your content, we mean drive traffic to your site (any time your content is viewed or visited by finding it via Foodbuzz, you get the traffic) and send new audiences your way.

Our Featured Publisher Community is a way for us to work more closely with food bloggers, develop mutual relationships to grow each of our sites and to encourage the community to expand and come together in a space that can be very fragmented. The program is focused on providing an ad solution and a distribution solution within a growing community. As an advertising partner, we offer a very customizable, relevant food and dining related ad options and a unique revenue structure. You are not participating in a category or channel within a larger ad network: you are our channel, and we are dedicated to ensuring you receive high-quality ads daily. As a partner, marketing your content, growing your readership, providing resources for site development and organizing events around our community are equally critical.

I hope that helps clarify some of the questions out there, and if anyone would like more specific information please don’t hesitate to email me ryan at Foodbuzz dot com

Stef said...

To answer your question, Alanna - like Biggie, I have no hard feelings for BlogHer. Foodbuzz offered a better complete package including the food community that Ryan talked about. I can't go into details due to the NDA.

Anonymous said...

I've been with foodbuzz since December and have yet to see a cent. There's no way to check your stats or ad views and quite frankly I'm getting frustrated. Has anyone else gotten paid?

Almost Vegetarian said...

We're using Blogher and are pretty happy with it. Mind you, we only just started, but a good start is better than a bad one any day!

Cheers.

Jerry said...

As for Anonymous' comment,
foodbuzz just released a resource center for its featured publishers that does allow you to see your stats and ad views, a very nice addition!

I've been a featured publisher with them since November and I can report that payments come right on time as stated in the Featured Publisher Contract.

Their response time is wonderful and the people are a pleasure to work with.

I hope that helps clear a few things up

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Erin said...

Foodbuzz approached me about being a featured publisher, but I am always a little skittish about intellectual property, and I was never able to get my questions adequately answered, although they promised to get back to me (5 months ago).

I recently joined Blogherads largely because many of the top notch blogs that I respect and admire feature their content, they had no intellectual property conflicts, and I felt all their contract language was easy to understand.

Corinne said...

Cybele and Erin, I don't look at it like that. I feel that if someone can get to my stuff through another page... thats good. It still brings them to MY pages (and my intellectual work) and gives the link to my blog, it just creates a frame that the user can click out of if they so desire. It brings my blog to them which is what I care about, even if it is through another site. Isn't it true that the more sites that link to you the higher your rank on
google... that is what the idea is by signing up for blogrolls and having your recipes/blog posts framed on other sites. They are linking to you and more people are accessing your information through more ways.
On the other hand, Ellie, I totally agree - and though they meant well (bringing your blog to their users by linking to you and displaying your blog-feed) they should have contacted you first about making a profile or displaying your stuff.
I've had a lot more traffic since joining Foodbuzz and they've already helped out in terms of site development with bonuses and things, but I haven't compared them to other ad networks, so I suppose I can't say much in terms of comparisons.

Noor said...

Why not do both? I am part of both and have one on each side of my blog :). I am very happy with both and love them both, they are differant but yet great in many ways.

Chris said...

I found this post because my contract with Foodbuzz ends later this year, and I was looking ahead to see what our options are. I've never used BlogHer, so I can't directly comment on them.

Foodbuzz has been quite good for us.

They offered a good CPM and raised it to to a very good CPM during negotiation (note that I had a 1 million page view per month blog and knowledge of other ad programs, so I was able to intelligently negotiate rather than just ask for more money). They pay by PayPal, right on schedule, no checks to deal with, no invoices to send.

They committed to a 2-year contract, and they modified the contract based on my individual circumstances and needs. This means that most of my income for a 24-month period is completely hassle free, no dealing with recruiting advertisers, no evaluating new ads, no dealing with adserver settings.

My worry at this point is that Foodbuzz runs a very high percentage of house ads, making me think that they are not able to sell their inventory. I wonder if they will be able to renew us at the attractive rate they are paying. Likewise, BlogHer is "not accepting applications," making me think they also can't sell their inventory and are scaling back. I think there's an overall slump in the net ad industry.

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Wandering Gourmet said...

I used to with Foodbuzz until last year or the year before, when they switched the advertisements to US views only instead of worldwide (or select country reach). This posed a problem because I'm on the other side of the world, so I turned off the Foodbuzz ads and went with a competitor which did service multiple countries.