However, merely writing about, The World Cup, for example, won't necessarily get you any extra hits. Just think about the millions of people who will have been writing about The World Cup every day.
The title of your post is the most important factor. As far as I can tell (and this is all vood-doo since no one told me this, I just worked it out for myself), google looks first to the post title to match words in a search. For example, if someone was searching for "The Blah-Blah Restaurant, Katmandu", anyone who had written a post with those words in the title would come up higher in a search then, for example, someone with the same GPR who had written a post called "My favourite Place for Dinner" and then only mentioned the name and place of the restaurant in the main body of the post.
Not because I was looking for readers necessarily, but because I like my blog to be a useful service that provides and helps the spread of information, I decided to title some of my posts "where to watch the world cup in san francisco", not really stopping to think what effect this would have on my stats. I really hit the nail on the head. The number of people who searched for that exact phrase was incredible, and since I am the only person in the world to have a post with that exact title, my readership over the month of the world cup just soared.
Now, it was nice while it lasted to have all those extra readers, but the world cup is now over and I am expecting to drop back down to my normal level of readership but I thought I would share this here, so other food bloggers can see the effect that effective, searchable titling of your post can have on your stats.
It's something to think about...
This Post was written by Sam from Becks & Posh